Minimum Awesome Product (MAP)
MVP: Minimum Viable Product – a business person’s definition. “Is there a market for this?”
MDP: Minimum Desirable Product – a designer’s definition. “Will people want this?”
MFP: Minimum Feasible Product – an engineer’s definition. “Can we make this work?”
MAP: Minimum Awesome! Product – “What is the coolest thing we can make (In 54 Hours.) that will make people say “Wow! That’s Awesome!”
We recommend MAP Making.
Customer Validation
Fulfill Needs, Wants and Demands and Create Desire
User Experience (UX) and Context
Patagonia slides are from a mock student project and are speculative rather than reflective of internal Patagonia documents. http://www.cearabyrne.com/?portfolio=patagonia-strategic-design
Brainstorming & Ideation
2. Go for volume. Getting to 100 ideas is better than 10, no matter what you initially think about the “quality”. Try setting a goal for the number of ideas you’ll get to in a certain amount of time to provide some stoke.
3. One conversation at a time. When different conversations are going on within a team, no one can focus.
4. Be visual. Sketch your ideas out for your teammate. It will communicate them more clearly than words alone, plus you might inspire some crazy new ideas.
5. Headline your idea. Make it quick and sharp, then move on to the next one.
6. Build on the Ideas of others. This leverages the perspectives of diverse teams and can be especially useful when you feel like you’re stuck.
7. Stay on topic. Your idea for an edible cell phone is awesome, but not during a brainstorm on making opera more exciting for children.
8. Encourage wild ideas. The crazier the better…you never know where your team might be able to take it. (See #1 and #6).
